Logo Redesign

In the beginning of this project, I went in to it deciding between PlayStation and Milwaukee Bucks. I went with the Milwaukee Bucks. I decided on that because the PlayStation logo was already pretty simplified. I wasn't sure where else I could go with it, so I didn't bother with creating thumbnails.

Below is the current Bucks logo:

The Bucks have actually only gonna through three logos including the present design; however this update was the only update since 1993. 

New features:

Expanded rack             Growth/greater force than before

Basketball feature in rack

M in neckline              Milwaukee

Typeface                     Urban and rural/cut edges like steel

Green                          Good land

Cream                          Cream city

Blue                             Great lakes

For our project, there are three steps. 

Step 1: Re-create the current logo. Use the same concept, but modernize and update it. 

Step 2: Similar concept, but a different implementation. 

Step 3: Completely different from original concept.