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Below are some sketches I did using letters of the alphabet. All are black and white obviously, and when I completed the first two I had to step back and decide how I wanted them all to fit in. They did not need to be cohesive, however I found myself making conscious decisions on the typeface, the layout/composition and so forth. I wanted them to be somewhat balanced and looking good together as they are viewed from left to right (or top to bottom).

                                               The last one I chose as a final and to turn in.

Letter Design

          I really loved this practice! Each art board came together nicely. It was a little difficult choosing a letterform, however I wanted it to be interesting, so something with curves and more than one line was ideal. Naturally, my process was to turn, flip and duplicate the letter until I found something I desired.

          I knew I wanted to add color. I definitely love black and white and I know the designs would have looked good with that contrast, but now that I look at the color scheme in accordance to the typeface I chose for the letterform, the feelings I get from these designs is are fun/warm/delicious. The way the "W" drips down reminds me of ice cream or whipped cream. I think the colors effectively compliment that feature. 

          I would continue this exercise with other letters; I think this can create really simple and beautiful designs for personal use/wallpaper/logos/etc. 

                                              

                     

My Style

My primary medium is photography. All art speaks to me in some way, however photography is the most enjoyable art form for me when I am creating. Graphic design is something I have always been attracted to, though. Over the years I've figured out that I am actually not that bad at it. I used to be intimidated by it, but I think that is also because I was young and was not quite familiar with the principles of design. I love art because there is no right or wrong. It's freeing. So figuring out my style in design is really just putting into words what I tend to move towards; what I enjoy about design.

As I included in my mood board, three particular elements/techniques stand out to me and speak to me in a way more than the others: Texture, simplicity and layers. Combining those with images that I saw fit, below is what I came up with. It took many tries to come to a conclusion on a layout. And ironically, as one of my words is "simplicity", my mood board only ended up using three images. I think this is great start and I look forward to possibly creating more mood boards as inspiration and reference points.